Can I just tell you how excited I am that today is HERE?! I have been counting down the days, planning out the content, working with amazing people all to be able to show you (yes, YOU!) all about JS Goldsberry & Associates. I may not even need coffee today! Who am I kidding - of course I will need coffee today!
I mentioned in my Instagram post that it truly has taken a team to get where I’m at today. You may be thinking, “But JoEllen, you work alone. How do you have a team?!” Well, I’m so glad you asked. The thing about owning your own business is that you’re really never on your own (unless you choose to be, but that approach doesn’t work for me). My team includes my husband, Joe Don, who is the CFO of our business. Literally. Joe Don handles all things numbers and we are all thankful for it. We have regular meetings about the numbers with our CPA, Robin (and we sleep better knowing she is in charge of all the like, really important tax-y numbers). Then, there’s the amazing professional colleagues who I share referrals with and get their thoughts on hard counseling things. All of these talented people make up my team. And I’m so, so grateful for them!
Today 100% could not have been possible without adding several talented people to my team though and I’m so thrilled to introduce them to you! First, all of the incredible photos on my website and in my social posts were shot by my friend and photographer, Alicia of Alicia Leigh Photography. I first met Alicia in 2009 when we were both teachers and I had moved to Austin knowing exactly 2 people, my aunt and uncle. Oh, the journey we have taken since then! Alicia is truly the kind of person who makes you feel like you are the only person in the world when she is talking with you. I distinctly remember telling my husband in 2019, "When I'm actually making a profit, I'm going to pay the bucks to do a real photo shoot with Alicia!" Let me tell you, we laughed and laughed and laughed during the photo shoot! What a gift to me - again, just a heart full of gratitude.
Second, when I say I struggled with creating a logo on my own, I s.t.r.u.g.g.l.e.d. It was then I was reminded, “Oh, hello there! You are, indeed, not a professional graphic designer. You are actually a very talented professional counselor, consultant, and leader! Let’s do those things.” So, enter my friend Michael Bergman of Berg Designs. Michael is, in fact, a professional graphic designer and storyteller. I literally gave him perhaps 4 sentences of what I was hoping for, what my company values are, and how I want my clients to feel (more on that Wednesday right here!) and he created a stunning, spot-on logo. How lucky am I to have talented professional friends? I will tell you - just the luckiest.
Let me share 3 quick things I learned from the process of launching a business 2 years ago and now, re-launching it.
I'm JoEllen and I'm so glad you're here. Thanks for visiting and let me know how I can best serve you!